The year 2019 marked a significant moment for Audemars Piguet, a brand synonymous with haute horlogerie and unwavering dedication to craftsmanship. Before the Salon International de la Haute Horlogerie (SIHH) officially commenced, Audemars Piguet unveiled a collection of 28 new timepieces, a testament to their ongoing commitment to innovation and their ability to seamlessly blend tradition with contemporary design. This pre-SIHH 2019 collection offered a tantalizing glimpse into the brand's future direction, setting the stage for what would become a year of significant announcements and considerable industry impact. The most notable among these reveals was, undoubtedly, the debut of the Audemars Piguet CODE 11.59, a collection that would redefine the brand's aesthetic language and challenge established conventions within the luxury watch market.
The pre-SIHH 2019 releases weren't simply a collection of incremental upgrades; they represented a strategic shift in Audemars Piguet's approach to watchmaking. The brand, known for its iconic Royal Oak and Royal Oak Offshore lines, demonstrated a willingness to explore new design territories while remaining true to its core values of exceptional quality and intricate movement construction. This duality was perfectly embodied in the diversity of the 28 new timepieces presented, ranging from subtly refined updates to existing models to the bold and disruptive introduction of the CODE 11.59.
The CODE 11.59: A Disruptive Force in Haute Horlogerie
The Audemars Piguet CODE 11.59 collection, first unveiled at pre-SIHH 2019, was arguably the most significant event in the brand's history for a generation. It wasn't simply a new line; it was a statement of intent, a deliberate move to broaden Audemars Piguet's appeal while retaining its unwavering commitment to high-end horological craftsmanship. The collection challenged the very essence of what constitutes an Audemars Piguet, departing from the instantly recognizable octagonal bezel of the Royal Oak and instead opting for a more contemporary, multifaceted design.
The CODE 11.59's design philosophy was centered on a unique case architecture. Its distinctive octagonal bezel, subtly integrated into a round case, created a visually complex and captivating profile. This departure from the brand's established aesthetic was a calculated risk, but one that paid off handsomely. The collection successfully attracted a new generation of watch enthusiasts while simultaneously captivating seasoned collectors with its innovative design and intricate movements.
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